In 2018, the World Health Organization (WHO) launched SAFER, a new initiative and technical package aimed to help governments to reduce the harmful use of alcohol. SAFER encompasses five high-impact strategies, namely: strengthening restrictions on alcohol availability; advancing and enforcing drunk-driving countermeasures; facilitating access to screening, brief interventions, and treatment; enforcing bans for comprehensive restrictions on alcohol advertising, sponsorship, and promotion; and raising prices on alcohol through excise taxes and other pricing policies. SAFER is a roadmap for governments to address the issue of harmful use of alcohol (7). In the following sections, alcohol policy in China were described according to the SAFER framework.
Alcohol use is lawful in China, therefore the key to reducing alcohol consumption and alcohol-related harm is to control the accessibility of liquor. Since China adopted the Reform and Opening-Up Policy in the 1980s, the government discontinued the monopoly on alcohol (8). Different departments independently managed the materials, production, and sales of alcohol. Currently, China regulates alcohol under the Food Safety Law, in which the licensing system plays an important role. However, the decentralized management of alcohol production and circulation poses a major barrier for reducing the harmful use of alcohol because no sector can commit to taking full responsibility, and stakeholders have different interests and have difficulty reaching consensus. China has no enforceable legal provision to regulate when or where alcoholic beverages are sold. Setting the minimum age is an important measure to protect minors from alcohol consumption. The Law on the Protection of Minors bans selling alcohol to minors under the age of 18 years old (9) and the Health Promotion Law also explicitly prohibits the sale of alcohol to minors (10), but violations are commonplace. In China, several measures may be considered to control the availability of alcohol. A government monopoly can effectively limit the availability of alcohol. In China, where monopolies do not exist, harmonizing interests of all stakeholders and strengthening their cooperation can help effectively enforce licensing regulations. It is advisable to regulate the density of alcohol outlets and ban it where there is undue harm and to regulate the days and hours of sale. Moreover, strictly enforcing the ban on the sale of alcohol to minors plus limiting the secondary supply of alcohol from parents or friends can help this issue.
Drinking and Driving Countermeasures
Effective road safety transport policies are essential to reduce drinking and driving, which harms not only the drinker but also innocent people such as passengers and pedestrians. Drinking and driving has received special attention in China. The Road Traffic Safety Law of the People’s Republic of China, revised in 2011, has been amended to impose harsher penalties. Based on blood alcohol concentration (BAC), the law imposed different punishments for drinking and driving (20 mg/100 mL≤BAC<80 mg/100 mL) and drunk driving (BAC≥80 mg/100 mL), including flat fines, penalty points, mandatory treatment, license suspension/revocation, imprisonment, short-term detention, and criminal penalty (11). Furthermore, drunk driving is listed in criminal law since 2011. An interrupted time-series analysis based on data from the Traffic Management Bureau of the Ministry of Public Security of the People’s Republic of China showed that the average annual incidences of crashes, mortality, and injuries slightly dropped after the enactment of the amended laws, which is far from expectation (12). On October 30, 2020, the Traffic Management Bureau of the Ministry of Public Security organized the national public security traffic departments to carry out centralized and unified weekend night inspections, which investigated and punished more than 9,000 drinking and driving cases, including more than 1,500 drunk-driving cases (13). Drinking and driving remains an urgent problem in China, requiring effective enforcement of laws accompanied by strong public awareness campaigns.
Screening, Brief Interventions, and Treatment
Health services are central in helping individuals to tackle alcohol-related harms. Consistent evidence indicates that screening and brief interventions in healthcare settings could bring in a large health gain, although they are costly to implement. To date, China has not implemented systematic screening and brief interventions. Behavior and pharmacological therapies are effective in treating alcohol use disorders. In China, many patients suffering from alcohol-use disorders were untreated, although it ranked among the top 3 mental diseases. Several concrete steps were recommended to facilitate access to screening, brief interventions, and treatment by increasing the capacity of the health and social welfare systems by funding and supporting initiatives for screening and brief interventions and by enhancing availability, accessibility, and affordable health services especially to persons of low socioeconomic status.
Restrictions on Alcohol Advertising, Sponsorship, and Promotion
Alcohol advertising can recruit new drinkers and increase the amount of alcohol consumed by current drinkers, and it is therefore widely used by alcohol enterprises to promote sales. Bans or comprehensive restrictions on alcohol advertising, promotion, and sponsorship could help protect young people from alcohol marketing and reduce the reactivity of alcohol-dependent persons. Currently, alcohol advertising is regulated under the Advertisement Law of the People’s Republic of China (14) and the Regulation on Broadcasting of Radio and Television Advertisements (15). Legal provisions stipulate the content, form, quantity, time, and publishing media of alcohol advertisements, but these legal provisions are poorly enforced. In addition, there are no regulations on outdoor alcohol advertising and online alcohol advertising (16–17). China has several measures at its disposal to limit the marketing of alcohol by improving relevant laws and regulations, by developing effective systems of surveillance of marketing of alcohol products, and by establishing effective administrative and deterrence systems for violations.
Raising Prices on Alcohol
Raising alcohol prices leads to decreased alcohol consumption. Pricing and taxation were assessed to have the strongest impacts on alcohol consumption among all alcohol policy measures. Both a value-added tax (VAT) and excise taxes are imposed on alcohol in China. The VAT has been maintained at 17% (18), while the excise tax has been adjusted several times. The history of levying taxes in China is complicated and has been more focused on expanding production, sales, and resulting tax revenue instead of reducing harmful drinking. For example, grain wine was taxed at 50% in 1984 and decreased to 25% in 1995 and 20% in 2006, and it has remained at 20% following new policies in 2009 (11). Therefore, China’s tax policy has a relatively low tax rate on alcohol that is not used as a tool to reduce harmful consumption. Raising the lowest prices on alcohol by introducing a legal minimum price per gram of alcohol has a potentially great impact on total consumption. Currently, there is no legal minimum prices for alcohol in China. China can try several steps to influence the final price of alcohol by increasing excise taxes, by establishing minimum prices for alcohol, and by restricting the use of price promotion.